Creating sustainable value for a business
In this video, it's introduced a framework to help answer the question: How does sustainability create value for a business? This is a critical question to answer if we are hoping a business is going to make positive progress on sustainability. The Sustainable Value Framework was published in 2003 in the journal of the Academy of Management Executive in an article entitled “Creating Sustainable Value” and authored by Stuart L. Hart and Mark B. Milstein.
Businesses wondering if and how they should embed sustainability into their business strategy can use this framework to determine their activity in each of the four quadrants; identify whether there is an imbalance in its portfolio of activities; where and how the firm is best positioned to take action. Then they can develop a set of activities designed to balance the portfolio of activities and create new value for the business – while responding to the sustainability challenge.
Source: Sustainability Illustrated.