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William McDonough: tools to achieve sustainable development and social equity

Thursday, 13 November 2014 Posted in BioEco Forum News, News, BioEco 2014, Videos

William McDonough of McDonough Innovation presents his vision of the BioEconomy: encompassing life, home and logic to art, knowledge and science. He discusses how finding truth and beauty is a fundamental part of our philosophy and the importance of having the tools that enable us to achieve sustainable development and social equity.

William McDonough is a globally recognized leader in sustainable development. As an architect, McDonough’s interests and influence range widely, and he works at scales from the global to the molecular. Time magazine recognized him in 1999 as a “Hero for the Planet,” stating that “his utopianism is grounded in a unified philosophy that—in demonstrable and practical ways—is changing the design of the world.” He has written and lectured extensively on design as the first signal of human intention, everywhere and at all scales. McDonough and the German chemist Michael Braungart co-authored Cradle to Cradle: Remaking the Way We Make Things (2002), which is acknowledged as a seminal text of the sustainability movement. In addition to his work with William McDonough + Partners (architecture and design) and McDonough Braungart Design Chemistry (Cradle to Cradle consulting), McDonough advises major enterprises including commercial and governmental leaders worldwide through McDonough Innovation.

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